Sustainable Development Ends Suburban Sprawl

Tags: energy plan, sustainable development, SB 375, Al Gore, Arnold Schwarzenegger
3 Oct 2:24pm
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By John Addison (10/3/08) Governor Arnold Schwarzenegger has signed into law SB 375 stating, "This landmark bill takes California's fight against global warming to a whole new level and it creates a model that the rest of the country and world will use. When it comes to reducing greenhouse gases, California is first in tackling car emissions, first to tackle low-carbon fuels, and now with this landmark legislation, we are the first in the nation to tackle land-use planning. What this will mean is more environmentally-friendly communities, more sustainable developments, less time people spend in their cars, more alternative transportation options and neighborhoods we can safely and proudly pass on to future generations."

Sprawl has been an enormous problem in California as 38 million people crawl through jammed suburban streets, then chocking freeways, only to finally search for a parking space near work. In California there is a car, SUV, or truck for every adult driver. California has a frightening dependence on oil. Compared with nations, only the U.S. and China guzzle more gasoline than California. Yep, California slurps oil products faster than all of Japan, all of Germany, all of India, or all of Russia.

Recent draughts and wild fires have also brought the early effects of a climate crisis to California, which produces food for much of the nation. With global warming, there is less snow storage of water, more polluted water, and therefore less water. Given an emerging crisis, California is reducing its greenhouse gas emissions. SB 375 will build on AB 32, California's first-in-the-nation law to reduce greenhouse gas emissions.

Who says that Republicans and Democrats cannot work together? SB375 was a process that involved getting a wide range of issues on the table that included suburban and urban development, climate change, oil dependency, children’s health, air quality, and transportation. Although the bill was opposed by groups like the Western States Petroleum Association (drill baby drill), it was supported by divergent interests including the American Lung Association, the Building Industry Association, the Coalition for Clean Air, and the Natural Resources Defense Council.

Developers and environmentalists had to work for common ground, both groups achieving important goals but neither getting all that they wanted. All had to compromise and work together to accelerate smart growth, sustainable planning, funding, and development. People avoided the refrain, “It’s my way or the highway.”

Speaking of highways, in the future communities will be linked with more than highways. Development will be encouraged near effective public transportation. Major transportation systems will be linked with high-speed rail if Californians vote in favor of Proposition 1A, as they are forecasted to do on November 4.

Because of SB 375, at the heart of city plans will be people not cars. More Californians will enjoy easy access to public transportation, safe walking, and more local services. In two years, regional plans and city general plans will include specifics for reducing greenhouse gases and integrating transportation with sustainable development.

SB 375, sustainability and smart growth were actively discussed at West Coast Green. As the largest conference and expo dedicated to green innovation, building, design and technology, West Coast Green serves each year as a gathering place for 14,000 designers, innovators, business leaders, and building professionals.

Sustainable communities shared their success. John Knott, CEO of Noisette, detailed how 80,000 people in North Charleston, South Carolina, transitioned from an area of economic depression and crime, to a community of job growth, walkable streets, pathways, and beauty.

At the Conference’s host city, San Jose’s Mayor Chuck Reed described how they are thriving as a city of cleantech innovation with companies such as Nanosolar and Tesla, adding 25,000 green jobs, while moving to 100 percent renewable energy and all major buildings being U.S. Green Building Council LEED certified.

Communities are becoming more healthy, efficient, and livable. So are homes. At West Coast Green 400 exhibitors showcased the latest in resource-efficiency among a stunning array of green and healthy building technologies that allow us to work and live more efficiently in our homes. A wide range of energy efficient appliances, complete kitchens, and LED lighting was on display. No VOC paints, low-carbon materials, and better insulation were on display that improved indoor health. Displayed were the latest in solar power and solar hot water heating. Experts were on hand to help architects, builders, and homeowners with their plans.

Horticulturalists displayed landscapes that improved on the quintessential water intensive and pesticide intensive lawns. Displayed were plants for roofs, walls, and edible gardens.

At the center of the Expo was SG Blocks Harbinger House which brought many of the resources together into a beautiful home that collected rainwater, minimized home water use, brought in all welcomed sunlight while managing the home temperature. Whirlpool energy-sipping appliances were showcased. Vetrazzo counters dazzled without using imported granite. All energy and resources were monitored and managed by Agilewaves.

Al Gore spoke Saturday morning on the final day of the conference. The Nobel Laureate eloquently reminded all of the urgency needed to deal with the climate crisis and offered positive solutions. In the face of draughts, wild fires, hurricanes, and disappearing artic ice, we cannot delay another year. Decisive action is need.

Vice-President Gore reminded us, “Scientists have confirmed that enough solar energy falls on the surface of the earth every 40 minutes to meet 100 percent of the entire world's energy needs for a full year. Tapping just a small portion of this solar energy could provide all of the electricity America uses. Enough wind power blows to also meet 100 percent of US electricity demand. Geothermal energy, similarly, is capable of providing enormous supplies of electricity for America.” New energy storage and smart-grid technology makes possible the complete transition to renewable energy.

Vice-President Gore called for a moratorium for new coal power plants. He warned of the climate dangers, water, and energy demands of oil from shale, now being approved in Congress. He renewed his call for “100 percent of our electricity from renewable energy and truly clean carbon-free sources within 10 years.”

Vice-President Gore applauded the innovation and energy efficiency being implemented by those participating in West Coast Green. Mr. Gore sees the opportunity for the U.S. to create millions of jobs and lead the world with innovative products and solutions.

This weekend solar home tours are available across the nation. See first hand the exiting progress and possibilities that are unfolding. Tour

John Addison writes about clean transportation and environmental issues. Over 100 articles and reports are available at the Clean Fleet Report.



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Cleantech Blog was founded by Neal Dikeman, and all our columnists are experts in their fields. Some of them are available for media interviews and quotes, speaking engagements and consulting. You can find biographies, areas of expertise and contact information for the columnists who have agreed to be available for comments below. Contributing Columnists: * Neal Dikeman, Founder Cleantech Blog, Partner at Jane Capital Partners * Richard Stuebi, BP Fellow for Energy and Environmental Advancement, Cleveland Foundation * Heather Rae, President, Brae Consulting – Sustainability marketing expert * John Addison, Author of Clean Fleet Report, Director, California Hydrogen Business Council * Dr. Peter Beadle, CEO GreenJobs.com, former BP Solar exec Guest Contributors: * Joel Makower, World Leading Sustainability Advocate, Founder Clean Edge * Felix Kramer, Founder, CalCars.org * Nick Bruse, General Manager Clean Technology AustralAsia * Anne-Marie Fleming, President, Investor Ideas, and publisher of leading renewable energy stock web site * Mark Bitterman, Editor, Superconductor Week * Gerry Woolf, Editor, BEST Magazine We also welcome contact from PR firms looking to connect with green, sustainable, and cleantech bloggers. Neal Dikeman: I founded Cleantech Blog in 2005. I am a merchant banker and co-founder of Jane Capital Partners LLC, where I head the energy and environmental practice, and prior to that worked in venture capital, private equity and investment banking in the tech and energy sectors. We have co-founded four emrging startups in cleantech and IT (in superconductors, fuel cells, RF, and carbon credits) since the tech wreck, and advise the technology and venture investment arms of three multi-nationals. In all of it, I have been lucky enough to work with some amazing colleagues, bosses, and partners. Besides Cleantech Blog, I am a contributing editor of AltEnergyStocks.com, and contributing author to Inside Greentech. Along with our own, the blogs I regularly read include Jim Fraser's The Energy Blog, Rob Day's CleantechVC, Tyler Hamilton's Clean Break, Joel Makower's Two Steps Forward, and Inside Greentech. My areas of expertise are always a work in process, but I have been quoted, cited, or interviewed on energy, alternative energy, and cleantech issues by numerous online and print publications including Red Herring, Energy Intelligence, Time.com, Bloomberg, San Francisco Chronicle, Forbes.com, Ethical Investor, Wall Street Reporter, and FT.com among others, on topics ranging from: cleantech, solar, ethanol, blogging, technology commercialization, corporate venture investment, energy prices and policy, technology transfer, carbon trading, and renewable and alternative energy. Feel free to contact me at dikeman@janecapital.com. Mr. Richard T. Stuebi Richard Stuebi has nearly 20 years of experience as an executive, entrepreneur and consultant in the energy industry, with most of the past decade focused on advanced energy technologies. He is currently serving as the BP Fellow for Energy and Environmental Advancement at the Cleveland Foundation, one of the largest community foundations in the US with over $1.6 Billion in assets. He works with various public and private sector stakeholders to promote commercial activity in advanced energy in the Cleveland area. Mr. Stuebi has authored numerous articles that have appeared in such leading industry periodicals as The Electricity Journal and Public Utilities Fortnightly, and has presented at numerous major energy conferences. He is a contributing columnist to Cleantech Blog, writing on alternative energy issues, news and events. Prior to joining the Foundation, Richard founded NextWave Energy, a professional firm focused on capitalizing upon new business opportunities stemming from innovative energy technologies. As President of NextWave Energy, he assisted several emerging and established private-sector clients in various aspects of business development, including strategy and capital formation. Previously, Richard was a senior vice president at Louis Dreyfus, the global commodity trading firm and was a management consultant in the energy practice of McKinsey & Co. Richard earned degrees in economics from the Massachusetts Institute of Technology and Stanford University. His areas of expertise include: Economics in alternative and renewable energy, energy policy, trade, and development. Cleantech finance and technology strategy. You can contact him at rts@nextwave-energy.com. Ms. Heather Rae Heather is a green marketing expert and a long-time advocate of green technology and sustainable business. Through her consultancy Brae Consulting, Heather has worked for energy companies, cleantech startups, and nonprofits (she is currently working with a home energy efficiency program of the Maine Governor's office). Her previous corporate marketing experience includes Xcel Energy (demand-side management and green power) and Qwest Communications. A hands on expert - Heather has practiced what she preached. She is certified in high performance residential building (Green Advantage®) and has served as co-director of Colorado's Interfaith Power & Light. Readers of Cleantech Blog will know that Heather converted a retired school bus into the Brae Bio Bus, a recreational vehicle running on biodiesel (B100) with solar panels for auxiliary power, and recently drove it across the country blogging the experiences in finding biodiesel in different parts of the US. Having reached her destination at Maine Home Performance, a program of the Maine Governor's Office where Heather is helping design programs to certify and link Maine contractors with homeowners who want to "go green", Heather is now tackling the conversion of an 1880s Maine farmhouse into an energy efficiency and green showcase. Heather graduated from Wesleyan University and is a contributing columnist to Cleantech Blog writing on green and sustainable products and marketing from the consumer's point of view. Her areas of expertise include: Green marketing programs and strategies, grass roots green and sustainable programs for consumers, using green technologies in the home. You can contact her at heather.rae@braeconsulting.com Mr. John Addison John is an accomplished writer, speaker, and expert in technology marketing and strategy. He is one of the IT converts that are driving the cleantech industry. Since 1992, his marketing consultancy OPTIMARK, Inc. has provided educational programs, market intelligence, market development and partner development for technology and government leaders. A believer in cleantech's potential to change the world for the better, John is the Publisher of the Clean Fleet Report and serves on the Board of the California Hydrogen Business Council. He is a contributing columnist to Cleantech Blog. He is the author of the book Revenue Rocket on channel marketing in technology, and the upcoming book Save Gas, Save the Planet on what we as individuals can do to help save the planet. Earlier in his career John was an area channel manager for Sun Microsystems. For three years, he led a sales team to 300% annual growth in 15 states, increasing revenue from $4 to $110 million. He has taught courses about marketing and innovation at U.C. Davis and U.C. Santa Cruz Extension. He is a popular speaker in the Americas, Europe and Asia. You can find more of his speeches and articles on his websites Clean Fleet Report and Revenue Rocket. His areas of expertise include: Technology marketing and marketing strategy, channel marketing, fuel cells and the hydrogen economy, alternative fueled fleets, and California's energy tech corridor. You can contact him at johnaddison1@gmail.com. Dr. Peter Beadle Peter is the owner and CEO of GreenJobs.com. He is an is an experienced technology executive and an expert on a wide range of green and energy technologies, including photovoltaics, fuel processing, fuel cells, and oil & gas technologies. Green Jobs is one of the few dedicated job sites for the renewables and cleantech industry. They put out the online Green Directory, as well as a weekly newsletter on People News in cleantech. Peter is a contributing columnist to Cleantech Blog writing on renewable energy news and events. Peter holds a PhD in Physical Chemistry, and previously served President of BP Solar's North American division. Prior to that he held a number of positions in R&D and technology management within British Petroleum. His areas of expertise include: Solar, fuel cells, oil & gas, renewable energy job market You can contact him at Peter@greenjobs.com.