Back to the Garden

Tags: healthy food, sustainable, slow food, carbon footprint, cleantech
5 Sep 8:54am
Read original blog entry

(By John Addison 9/4/08) The warm summer breeze carried the aromas of ripe berries, almonds, fresh honey, heirloom tomatoes, and exotic mushrooms. I was like the cartoon character lifted by mouthwatering fragrances and carried to the source in a hungry trance. I was soon in the middle of a farmers market, a tradition as old as civilization. The food was local, seasonal, often organic, and at peak freshness.

Thousands sampled and bought 35,000 packages of local goodies. Neophytes learned about the collage of heirlooms displayed in front of their eyes. Regulars traded hellos and stories and recipes with the farmers who brought their food. Free water stations, generously located everywhere, reduced an estimated 100,000 water bottles from being sold and discarded.

Across America, thousands of such farmers markets allow people to learn, socialize, and buy food at the peak of its freshness and health benefits. Growers and producers benefit by having dialogs with their best customers, trading notes with other farmers, and making their precious brands visible in a market where the food processing giants spend millions on advertising. This particular farmers market on Labor Day Weekend in San Francisco was part of Slow Food Nation’s celebration of food. Over 60,000 attended the farmers market, workshops, special tastings, and/or the edible garden.

From 4,000 seedlings planted in July, a vast garden covering 10,000 square feet flourished. This Victory Garden was a vivid reminder of the years during World War II when American’s produced 40 percent of the nation’s vegetables in such gardens. The food would be donated to those needy and hungry through the Food Bank.

Surrounded with tall green plants and the smells of fresh food, hearing the happy voices of children weaving through the garden paths, I drifted back to my childhood when I followed my mother into our backyard garden. I could see her appraising the rhubarb, then selecting the most promising stalks. I knew that one of her famous pies would soon be baking and that dinner would be complete with a slice of the curiously sweet and tart desert.

Slow Food USA envisions a world in which all people have access to food that is good for them, good for the people who grow it and good for the planet. Slow Food USA is a nonprofit membership organization that seeks to create dramatic and lasting change in the food system. Slow Food USA has more than 16,000 members and 200 local chapters in 47 states. The U.S. group is part of Slow Food which has over 80,000 members in 100 countries.

In this first U.S. event, a wide range of food experts, activists, and executives were brought together. Leaders of the movement were passionate about the health of everyone, especially children. They shared a concern that children are now taught to be perfect students of Fast Food Nation. Their senses must now be awakened. Good food needs to be irresistible. Alice Waters was passionate about the success and growth of edible school yards where children are involved in growing and enjoying real food. Ultimately, she explained that food is about love and nourishing people.

Michael Pollan, author of The Omnivore’s Dilemma and In Defense of Food, discussed the health and environmental benefits of local fresh food instead of the industrial products where food quality is sacrificed in the name of quantity and shelf life.

Eric Schlosser, author of Fast Food Nation, chaired a panel that detailed how many farm workers are denied a wage that would allow their families a roof over their heads and medical care. I empathized with the workers, having once bailed-out on farm work after spending all of three days as a lemon picker who lived with migrant workers when I was 17. At the speed I picked, I could not feed myself, much less a family.

Food, health, climate change, and justice are all big issues. Everyone at Slow Food Nation could find much to like, as well as issues over which to disagree. While many in the world cannot afford the most basic of substance, some objected to gourmet fund raising dinners at over $100 per plate. Yet, this allowed the non-profit to raise important funds to continue and expand its work.

More needs to be done. True. We need thousands of Victory Gardens. Instead, the San Francisco demonstration garden ends this mid-September, lacking the funds for permanent personnel and security.

Others objected that local, seasonal, and organic food cannot scale to meet all of the world’s needs. Thinking back to when I lived through frozen winters in New Hampshire, I would agree that Slow Food is a critical step in the right direction, more beneficial in some seasons to some locales, and that feeding 6.5 billion people is indeed complex.

After event sessions titled Food for Thought, my wife and I completed our time at the event enjoying an evening of tasting and thoroughly enjoying food and wine. I convinced myself that the wine tasting was somehow beneficial because the vineyards were local, their practices sustainable, and the grapes organic. I was also grateful for the public transportation that returned us home free from needing to drive.

Slow Food is certainly a delicious and healthy antithesis to my young bachelor days of subsisting on fast food, frozen dinners, and packaged stuff with long ingredient lists of unpronounceable chemicals.

Slow Food Nation has inspired me to lower my carbon footprint and my “water footprint.” I will be drinking tap water not bottled water and sodas. I will buy more local and seasonal foods at farmers markets and our local markets. Bon Appetit Food Carbon Calculator

Consider joining Slow Food. Why shouldn’t something good taste delicious and be full of health benefits?

Copyright (c) 2008 John Addison. Permission to reproduce on the web with preservation of this copyright notice.


Comments

Back to top

Post comment

Back to top

Post a comment

Please login to post a comment

About

CleantechBlog

Cleantech Blog was founded by Neal Dikeman, and all our columnists are experts in their fields. Some of them are available for media interviews and quotes, speaking engagements and consulting. You can find biographies, areas of expertise and contact information for the columnists who have agreed to be available for comments below. Contributing Columnists: * Neal Dikeman, Founder Cleantech Blog, Partner at Jane Capital Partners * Richard Stuebi, BP Fellow for Energy and Environmental Advancement, Cleveland Foundation * Heather Rae, President, Brae Consulting – Sustainability marketing expert * John Addison, Author of Clean Fleet Report, Director, California Hydrogen Business Council * Dr. Peter Beadle, CEO GreenJobs.com, former BP Solar exec Guest Contributors: * Joel Makower, World Leading Sustainability Advocate, Founder Clean Edge * Felix Kramer, Founder, CalCars.org * Nick Bruse, General Manager Clean Technology AustralAsia * Anne-Marie Fleming, President, Investor Ideas, and publisher of leading renewable energy stock web site * Mark Bitterman, Editor, Superconductor Week * Gerry Woolf, Editor, BEST Magazine We also welcome contact from PR firms looking to connect with green, sustainable, and cleantech bloggers. Neal Dikeman: I founded Cleantech Blog in 2005. I am a merchant banker and co-founder of Jane Capital Partners LLC, where I head the energy and environmental practice, and prior to that worked in venture capital, private equity and investment banking in the tech and energy sectors. We have co-founded four emrging startups in cleantech and IT (in superconductors, fuel cells, RF, and carbon credits) since the tech wreck, and advise the technology and venture investment arms of three multi-nationals. In all of it, I have been lucky enough to work with some amazing colleagues, bosses, and partners. Besides Cleantech Blog, I am a contributing editor of AltEnergyStocks.com, and contributing author to Inside Greentech. Along with our own, the blogs I regularly read include Jim Fraser's The Energy Blog, Rob Day's CleantechVC, Tyler Hamilton's Clean Break, Joel Makower's Two Steps Forward, and Inside Greentech. My areas of expertise are always a work in process, but I have been quoted, cited, or interviewed on energy, alternative energy, and cleantech issues by numerous online and print publications including Red Herring, Energy Intelligence, Time.com, Bloomberg, San Francisco Chronicle, Forbes.com, Ethical Investor, Wall Street Reporter, and FT.com among others, on topics ranging from: cleantech, solar, ethanol, blogging, technology commercialization, corporate venture investment, energy prices and policy, technology transfer, carbon trading, and renewable and alternative energy. Feel free to contact me at dikeman@janecapital.com. Mr. Richard T. Stuebi Richard Stuebi has nearly 20 years of experience as an executive, entrepreneur and consultant in the energy industry, with most of the past decade focused on advanced energy technologies. He is currently serving as the BP Fellow for Energy and Environmental Advancement at the Cleveland Foundation, one of the largest community foundations in the US with over $1.6 Billion in assets. He works with various public and private sector stakeholders to promote commercial activity in advanced energy in the Cleveland area. Mr. Stuebi has authored numerous articles that have appeared in such leading industry periodicals as The Electricity Journal and Public Utilities Fortnightly, and has presented at numerous major energy conferences. He is a contributing columnist to Cleantech Blog, writing on alternative energy issues, news and events. Prior to joining the Foundation, Richard founded NextWave Energy, a professional firm focused on capitalizing upon new business opportunities stemming from innovative energy technologies. As President of NextWave Energy, he assisted several emerging and established private-sector clients in various aspects of business development, including strategy and capital formation. Previously, Richard was a senior vice president at Louis Dreyfus, the global commodity trading firm and was a management consultant in the energy practice of McKinsey & Co. Richard earned degrees in economics from the Massachusetts Institute of Technology and Stanford University. His areas of expertise include: Economics in alternative and renewable energy, energy policy, trade, and development. Cleantech finance and technology strategy. You can contact him at rts@nextwave-energy.com. Ms. Heather Rae Heather is a green marketing expert and a long-time advocate of green technology and sustainable business. Through her consultancy Brae Consulting, Heather has worked for energy companies, cleantech startups, and nonprofits (she is currently working with a home energy efficiency program of the Maine Governor's office). Her previous corporate marketing experience includes Xcel Energy (demand-side management and green power) and Qwest Communications. A hands on expert - Heather has practiced what she preached. She is certified in high performance residential building (Green Advantage®) and has served as co-director of Colorado's Interfaith Power & Light. Readers of Cleantech Blog will know that Heather converted a retired school bus into the Brae Bio Bus, a recreational vehicle running on biodiesel (B100) with solar panels for auxiliary power, and recently drove it across the country blogging the experiences in finding biodiesel in different parts of the US. Having reached her destination at Maine Home Performance, a program of the Maine Governor's Office where Heather is helping design programs to certify and link Maine contractors with homeowners who want to "go green", Heather is now tackling the conversion of an 1880s Maine farmhouse into an energy efficiency and green showcase. Heather graduated from Wesleyan University and is a contributing columnist to Cleantech Blog writing on green and sustainable products and marketing from the consumer's point of view. Her areas of expertise include: Green marketing programs and strategies, grass roots green and sustainable programs for consumers, using green technologies in the home. You can contact her at heather.rae@braeconsulting.com Mr. John Addison John is an accomplished writer, speaker, and expert in technology marketing and strategy. He is one of the IT converts that are driving the cleantech industry. Since 1992, his marketing consultancy OPTIMARK, Inc. has provided educational programs, market intelligence, market development and partner development for technology and government leaders. A believer in cleantech's potential to change the world for the better, John is the Publisher of the Clean Fleet Report and serves on the Board of the California Hydrogen Business Council. He is a contributing columnist to Cleantech Blog. He is the author of the book Revenue Rocket on channel marketing in technology, and the upcoming book Save Gas, Save the Planet on what we as individuals can do to help save the planet. Earlier in his career John was an area channel manager for Sun Microsystems. For three years, he led a sales team to 300% annual growth in 15 states, increasing revenue from $4 to $110 million. He has taught courses about marketing and innovation at U.C. Davis and U.C. Santa Cruz Extension. He is a popular speaker in the Americas, Europe and Asia. You can find more of his speeches and articles on his websites Clean Fleet Report and Revenue Rocket. His areas of expertise include: Technology marketing and marketing strategy, channel marketing, fuel cells and the hydrogen economy, alternative fueled fleets, and California's energy tech corridor. You can contact him at johnaddison1@gmail.com. Dr. Peter Beadle Peter is the owner and CEO of GreenJobs.com. He is an is an experienced technology executive and an expert on a wide range of green and energy technologies, including photovoltaics, fuel processing, fuel cells, and oil & gas technologies. Green Jobs is one of the few dedicated job sites for the renewables and cleantech industry. They put out the online Green Directory, as well as a weekly newsletter on People News in cleantech. Peter is a contributing columnist to Cleantech Blog writing on renewable energy news and events. Peter holds a PhD in Physical Chemistry, and previously served President of BP Solar's North American division. Prior to that he held a number of positions in R&D and technology management within British Petroleum. His areas of expertise include: Solar, fuel cells, oil & gas, renewable energy job market You can contact him at Peter@greenjobs.com.